Understanding Website Bounce Rate

What is a bounce rate?

Bounce rate is the overall percentage of visitors who come to your website and leave without clicking on any other pages or making any other requests during a visit, also known as a session.

Calculating your bounce rate provides a good indicator about the health or your website and the effectiveness of your marketing. The aim of this is to attract the right audience to your site and once they have arrived, keep them engaged in your content.

High vs Low Bounce Rate

Bounce rate is a metric that shows you the percentage of users who visit your website but leave without interacting. This is measured on a page-by-page basis.

A low bounce rate of under 40% is considered a good rule of thumb and a good target to aim for. Under this figure means your visitors are engaged with content and viewing multiple pages per session. It shows users are finding information on your site relevant, and are engaging with your content over multiple pages.

Bounce rate figures of above 60% are high, and that’s when you need to be concerned. There are several reasons why your bounce rate may be high and why visitors are leaving your website.

In Google Analytics, looking at a few key aspects which provide bounce rates from individual pages will help you gain a better idea of what pages, channels and sources could be the problem for such a high bounce rate.

Ways to decrease your bounce rate

  • Improve Layout and Structure
    Assuming that you have correctly implemented the tracking code on every page, your site navigation and design could be having a negative impact on your bounce rate. Reviewing and reorganising your main navigation and sifting clutter will make it easier for your users to find the most important information about your product or services. If viewers are leaving right away then they are not finding what they are looking for.
  • Page Speed
    Ensuring that your website loads within a suitable time for desktop and is optimised for mobile devices should make it efficient for users to find the information that they are looking for. No pinching or zooming required.
  • Disruptions
    Pop-up adverts and paid videos create annoyance for many users and the majority of visitors will quickly leave and never return. Our advice is to remove them.
  • Traffic Source
    Discover where your visitors are coming from to get to your site. This can be helpful if you are running a marketing campaign across multiple channels such as email, social media and paid search. If you discover that the bounce rate from your social media channel to your website looks high compared to your email, then perhaps your messaging doesn’t correlate with the content you’re driving visitors to.
  • Product first
    If you’re an ecommerce website, then show your leading products or promotional offers first. If you’re a service then make it clear who you are and what you do.

How Studiovine can help

Our existence and passion is to make our clients succeed and engage with their customers. You need your website to deliver, create lasting experiences and most of all produce outstanding results.

We offer any prospective client a complimentary consultation of your website and digital presence FREE of charge.

If you feel that your website is underperforming then get in touch with us by clicking here and let us do the hard work for you.


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