The team at City College Plymouth came to us with the question: How can the College engage better with businesses in the City and surrounding areas?
As one of the largest training providers in the South West, the business engagement team at City College Plymouth work closely with employers of all sizes, as well as local government and third sector organisations, to ensure that the training and education they provide benefits both employers and students.
Strategy | Design | Web Design | Planning
We didn't want to disrupt the outstanding job the team already does, but it was clear that the College needed to split the focus of student and business and how they approached both. Our team analysed their main Award-winning City College Plymouth website and found its mainly geared up to cater for students, and rightly should as it counts towards most of their business, but this left us a problem, how can they communicate with the local business community without disrupting their primary business?
So, our team, with the close assistance of the College, put together a plan to create a new custom-built online destination where the College can engage with businesses and remain the heart of Plymouth. This new "GO TO" destination has all the latest industry information where companies from small SME's to some of the major employers of the City can go to and engage further with the College.
This new website is part of a bigger strategic plan to engage further with businesses and shape the future of employment.
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