Social media is constantly evolving, and keeping up with the latest image sizes is key to making your brand look professional, polished, and pixel-perfect across platforms.
If you’re still using last year’s specs (or worse—guessing!), you could be missing out on engagement and leaving your content looking stretched, blurry, or cropped in all the wrong places.
So, let’s get it done together – here’s your ultimate 2025 social media image size guide to make sure your visuals always hit the mark.
Why image sizes matter
Ever uploaded a cover photo that ended up cropped in all the wrong places? Or a logo that got stretched beyond recognition? Yep, we’ve all been there.
Using the correct image dimensions ensures:
✔️ Your brand looks sharp across all platforms
✔️ No more cut-off text or awkward cropping
✔️ Better engagement because clean, high-quality images stand out
✔️ Faster load times with properly optimised visuals
Now, let’s dive into the latest sizes for 2025 so your content always looks its best.
Facebook image sizes (2025)
📌 Profile Picture: 320 x 320px
📌 Cover Photo: 820 x 312px
📌 Shared Post Image: 1200 x 630px
📌 Event Cover Image: 1920 x 1005px
📌 Stories: 1080 x 1920px
📌 Reels & Video Posts: 1080 x 1350px (4:5 ratio recommended)
Tip: Keep your cover images mobile-friendly-on some devices, Facebook crops the sides!
Instagram image sizes (2025)
📌 Profile Picture: 320 x 320px
📌 Square Post: 1080 x 1080px
📌 Portrait Post: 1080 x 1350px
📌 Landscape Post: 1080 x 566px
📌 Stories & Reels: 1080 x 1920px
Tip: Stick to 4:5 ratio for portrait images to maximise screen space on feeds!
X (formerly Twitter) image sizes (2025)
📌 Profile Picture: 400 x 400px
📌 Header Photo: 1500 x 500px
📌 In-Stream Image: 1600 x 900px
Tip: Keep important elements in the centre of your header-X crops differently on mobile and desktop!
LinkedIn image sizes (2025)
📌 Profile Picture (Personal & Company): 400 x 400px
📌 Company Logo: 300 x 300px
📌 Cover Image: 1128 x 191px
📌 Shared Image: 1200 x 627px
Tip: Keep your profile picture background clean-LinkedIn crops into a circle.
Pinterest image sizes (2025)
📌 Profile Picture: 165 x 165px
📌 Pin Image Preview: 236px wide
📌 Standard Pin: 1000 x 1500px
Tip: Tall, vertical pins perform best-go for a 2:3 ratio for maximum visibility.
YouTube image sizes (2025)
📌 Profile Picture: 800 x 800px
📌 Channel Cover Photo: 2560 x 1440px
📌 Video Uploads: 1920 x 1080px
Tip: Your channel banner displays differently on different devices-keep important text and logos in the safe zone (1546 x 423px).
TikTok image sizes (2025)
📌 Profile Picture: 200 x 200px
📌 Video Dimensions: 1080 x 1920px
Tip: Always leave space at the bottom-TikTok’s captions and buttons cover part of the video!
Snapchat image sizes (2025)
📌 Geofilter Image: 1080 x 1920px
📌 Ad Image: 1080 x 1920px
Tip: Keep key visuals in the middle third-Snapchat overlays can block parts of the screen.
Best practices for social media images
✔️ Keep things consistent – use the same profile picture across platforms for brand recognition.
✔️ Use high-quality images – no one likes blurry or pixelated content.
✔️ Optimise file size – keep it sharp but not so big that it slows down your site or social pages.
✔️ Test on mobile – most users scroll on their phones, so make sure it looks great on smaller screens.
Final thoughts: Make your brand stand out in 2025
A picture says a thousand words, but only if it looks right! Using the correct social media image sizes helps your brand stay professional, engaging, and ready to capture attention in 2025.
If you’re looking for Unlimited Graphic Design or WordPress Web Design to make your brand stand out even more, let’s chat. We’re here to make sure your visuals don’t just fit—but pop!
